June 12, 2019 · Web Development Portfolio ·

Master Cutlery Website

Redesign Master Cutlery website (https://mastercutlery.com) with a more user-friendly interface and functionality. Improved the overall performance by caching page, lazy load images, optimized images. Enhanced existing functionality and implemented new functionality like filter product by varies attributes (categories, brands, themes, prices, availability).

New features:


A Brief Description About Master Cutlery

Master Cutlery, originally founded in 1982, has the broadest portfolio of edged tools and related products designed for work, outdoor recreation and home use. With their multi-brand / multi-product category assortment, East and West Coast distribution centers, same day shipping, and dropship fulfillment capabilities, they are uniquely positioned to serve as the one-stop shop for distributor, retail and e-commerce channel customers. Master Cutlery's product portfolio includes more than 5,000 active SKU's across 100+ product segments.

Old website

Master cutlery website before redesign

New website

Master Cutlery website after redesign

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