MasterCutlery.com
Redesign Master Cutlery website (https://mastercutlery.com ) with a more user-friendly interface (desktop and mobile) and functionality. Improved the overall performance by caching page, lazy load images, optimized images. Enhanced existing functionality and implemented new functionality like filter product by varies attributes (categories, brands, themes, prices, availability).
New features:
Better look-and-feel design
Mobile friendly
More user-friendly navigation
Improve performance
Able to filter products by categories, themes, brands, availability, and prices.
More accurate search results
Easier checkout process
Clean and more informative user account pages
Display similar products on a product page
Display who bought this also bought products on a product page
Improve search engine optimization
Show product vidoes
Implemented custom pricing (volume discount, user discount, quantity discount)
Able to view catalog and flyers
Technology:
ASP.NET
C#
JavaScript
CSS
HTML
jQuery Mobile
SQL
Stored Procedures
Photoshop
A Brief Description About Master Cutlery
Master Cutlery, originally founded in 1982, has the broadest portfolio of edged tools and related products designed for work, outdoor recreation and home use. With their multi-brand / multi-product category assortment, East and West Coast distribution centers, same day shipping, and dropship fulfillment capabilities, they are uniquely positioned to serve as the one-stop shop for distributor, retail and e-commerce channel customers. Master Cutlery's product portfolio includes more than 5,000 active SKU's across 100+ product segments.
Old website
New website
